SEO Marketing | Search Engine Marketing?
SEO Marketing? It is more important for you to understand and support the search engines’ business model than learn how search engines work before you embark on Search Engine Marketing for your company. Sometimes loosely known as Search Marketing or SEM, it is basically a form of online marketing/internet marketing model that leverages on organic search results (almost free) AND paid search results (not free) AND website optimization (almost unheard of) to sell & market to the huge number of search engine users.
Let’s face it, your website is totally useless unless people go there, stay there and finally do something there – buy a product, subscribe to a service, leave a message etc, or whatever actions you want them to take in order to keep your business thriving.
While Social Media (aka Web 2.0) Marketing which is getting more attention today (hype) is an important part of the overall online marketing strategy. Truth is, the good “old” SEM has been sidelined and deemed as passe for many organizations even though the key source of traffic for most sites on the Internet today is still the search engines like Google, Yahoo!, MSN (Live), and others.
Personally, not the wikipedia’s version, SEM is the implementation of Search Engine Optimisation (SEO), Pay Per Click (PPC – Google Adwords, Yahoo Search & MSN AdCenter) and Website Optimization (not the same as SEO) which translates to a high & optimal ranking (more visitors) of your website in all the major search engines resulting in an increased in the desired outcome (Sales/Leads/Actions) etc.
And the truth is, most of the search engine optimization firms, SEO consultants or search marketing specialists have conveniently excluded as part of their SEM pitch, the all vital sales metrics conversion measure which can help you improve and track your online conversion for sales, for leads and any other actions you would like visitors to your website to take, ie an outcome, thus skyrocketing your ROI!
