Digital Marketing Mythbusting: Top 10 Tall Tales

Rubbing a rabbit’s foot can bring good luck. There’s a pot of gold at the end of the rainbow. Posting a blog article every day guarantees success. See a pattern here? Instant results from digital marketing, and social media being only for the young, rank alongside...

Google Introduces the Google Analytics 360 Suite

One of the biggest issues with using Google Analytics? Finding a way to unify and syndicate marketing and advertising data across various channels. But now, Google has introduced a way to simplify the task with the introduction of Google Analytics 360 Suite. What’s...

ONLINE MARKETING SUCCESS: The Mobile Internet Invasion

Does Facebook’s move to buy WhatsApp have any significance with online marketing? Does this acquisition suggest an online shift that Mark Zuckerberg and his team of techno-brainiacs have predicted and are gearing up for? If so, what could this shift mean for...