Lately I have come across quite a number of sites that are ranking relatively high on Google even though their sites are not so great to warrant a top 10 spot. So the Google’s algorithm is not perfect afterall, it never was and it will probably take a while for them to get there.
Well upon further investigation, I have come to realize getting top rankings as of now is still about getting links, not just good links but quality links pointing to your site with the desired anchor text. But let me quality myself further, if your competition is not optimizing links to their site, then you’ve got a pretty high chance of beating them simply getting just a few links to point to your site, heck, it doesn’t even need to be relevant links. Some links are better than no links and non-relevant links are better than no links, period.
Only God knows what the next Google update will bring as they tighten their system. So you are left with 2 choices? Start manually building links right now, or start attracting links and there is a vast difference. Building links take more work and unless your effort can be multiplied, you will realized competition will only get stiffer and search engines will get smarter.
Attracting links is about work too but the chances of you building an auto-building link campaign is so much higher if you can begin to offer good and sound content to your potential customers. I would the chances of a good content piece getting passed on is so much higher than your manual link building efforts, afterall, the links won’t multiply themselves but a good content will.
Ok, having said all this, it’s still important to build links at least initially. Over-time, the smart thing to do is to let links grow through good content.
