It’s one thing to learn and read about SEO, but to truly execute SEO for optimal results take time and plenty of hard work. But the 2 biggest mistakes one can make in SEO are, not optimizing and over-optimizing one’s website. If you are clueless about what your potential customers are searching online and what keywords they are using to look for the products or services you are offering, you literally leaving money on the table every single day.
Then, on the other extreme end, there are those who are constantly tweaking their website and acquiring links to boost their link popularity. Not exactly bad, but only if one has a overall search marketing plan that they are executing. In fact, some gurus have gone as far as saying seo is potentially dead and I understand why as search engines’ algorithms evolve. In fact, one of the best ebooks I have read in the longest time is written by Ken Evoy called Make Your Links Work.
