Just over the weekend, I did some door shopping online. In fact, I did it over my iPhone (great phone by the way). As always, I started in Google, and typed in “door”, and if you follow this “door” link, you will realized it contains nothing relevant to what I had in mind, ie buying new doors.
With that, I decided to be more specific about my search, I added singapore to the word door, ie door singapore, there a a few sponsored ads which I visited but they were located too far away from where I reside. The next obvious choice for me then was to click on the site that was ranked number 1 then for the keyword, door singapore. The company is called Yon Tat, and guess what happened next? It had what I was looking for and it was located near my house and I ended up buying over $1,000 worth of doors from this company.
Lesson learnt: The more targeted your website offering is, the better the conversion. People will go through the keyword search cycle to arrive at your site. You need to think through and profile what you potential customers are doing and how they are searching to better craft your SEO campaign to reach this audience. Just by adding “Singapore” into your SEO campaign can improve on your site performance dramatically.
If you read last Sunday Times about online travel sales, more and more younger folks are buying online, while the brick and mortar channel is still key for most businesses, the online platform is a vastly undertapped field which your business cannot ignore.
