Can a new business benefit from SEO?
SEO can be an excellent form of online marketing, but a new business needs to consider if such a marketing plan is suitable for their business, at least in the early days. SEO is a long term investment, and a new business may not have the funds to continue with this form of marketing long enough to see results.
The cost of SEO tends to be the first issue that most new businesses face, and the costs can vary from SEO company to company. Most SEO companies will charge an upfront fee, and this can take out a large proportion of savings or money you have invested in your business. It’s not uncommon for SEO companies to charge an initial set up fee that is at least a $1000, to cover the administration required in setting up your account, and the initial work performed by the allocated account manager. In addition to the set up fee, there is a monthly component that is charged, which even at the lower end of the scale can be around $300 to $400 a month. For a new business that isn’t bringing in a steady profit, this can be a large amount of money to pay for something that takes a few months, if not longer, to start being effective.
The key element of any SEO campaign is a business having a website. If you’re in the process of creating your website or re-doing an existing site, then this would be an excellent time to start with SEO. If you’re able to afford the costs involved with SEO, then the creation of a new site is an excellent time to start with SEO. A lot of SEO is now focused on conversion rate, and an SEO company is well placed to advise when it comes to site design and layout, thereby giving your business the best chance of online success. This can even help to build your exposure and your brand quicker on the search engines, which makes SEO a good choice for marketing.
The product or service your business offers is also an important factor to consider when deciding to sign up for SEO. If your area of business is relatively unknown, then it may not bring in a great amount of traffic. Some industries can be a bit of a catch22 situation, with no one knowing that it exists so they don’t search for it, but because no one searches for it, very little search volume is assigned to the keywords. This can be both a blessing and a curse. By being one of the first businesses to market for a particular keywords gives your business a greater chance of success, and when competitors come along, your established site will have a greater chance of retaining rankings due to the fact that your site has been around for a while, and had a chance to establish itself as an authority with Google. This is an excellent advantage when it comes to SEO, as the age of a site is important when it comes to being listed higher in the search rankings. Your site will be the one to beat when it comes to newer competitors.
Most businesses will benefit from SEO, but patience is required, as is a sufficient amount of money. The best thing to do is weigh up all your options when it comes to marketing, determine your budget, and work out which form of marketing you find sustainable and can give you the best chance of success initially.