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The Internet Show – Free

March 8, 2010

I have signed up for the free Internet Show organized by Terrapinn, a pretty well-known conference organiser in this region. It’s a good platform to learn new things and get sold to. Let’s face it, there is always a catch with such free events. Your contact details will get distributed to all the different vendors [...]

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Even Google is Advertising…

February 9, 2010

Google Super Bowl Commercial from Jerry West on Vimeo.

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Free Advertising: $50 Google Adwords Credits

February 2, 2010

I came across this at one of the marketing sites, enjoy while it last! Use this $50 to take Google Adwords for a spin, testing is part and parcel of finding a successful campaign. It’s all about finding the right converting keywords to help you decided where you can spend more on.
While the Google [...]

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Is SEO just about links?

January 26, 2010

Lately I have come across quite a number of sites that are ranking relatively high on Google even though their sites are not so great to warrant a top 10 spot. So the Google’s algorithm is not perfect afterall, it never was and it will probably take a while for them to get there.
Well [...]

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Google Adwords Individual Professional

December 25, 2009

I finally did it. 2 hours of test, 120 questions and I scored 89%. The test questions have changed quite a fair bit since I last did a trial at the beginning of the year. This qualification is valid for 1 year and I think one needs to pay US$50 annually to retake the test.
That’s [...]

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Experience with Twitter

November 24, 2009

In the last few days at my previous job when tasks have been handed over, I had some spare time on hand and I started to tweet on twitter via my iPhone. I downloaded a number of free twitter apps such as Twitterrific, TwitBird, and a few others including Echofon. In the end, I find [...]

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Paid Search in Travel Industry

November 16, 2009

Did you know that Google Adwords used to publish a newsletter specifically for their clients in the travel industry? While I am not sure why they have stopped doing so, but what you can learn from this newsletter is more valuable than those offered at their Learning Center. Do check it out before they take [...]

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Chinese Language Domain Name

November 4, 2009

Come 23rd this month, you can register domain names in the chinese language through the Singapore Network Information Center (SGNIC), you can learn more through this link. For those involved heavily in ppc targeting the chinese audience, this can potentially change the whole game plan for the first movers. While Google is not the defacto [...]

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Mobile Search vs PC Search

October 23, 2009

I came across this article on Google’s moving into mobile analytics. It set me thinking whether conversion happens more on mobile or on a bigger machine, ie pc or laptop. As connectivity on these mobile devices improve, many ideas have come forth from using mobile devices for payment to GPRS etc, I also wonder how [...]

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Content Network

October 22, 2009

Content network is like a double edge sword, use it casually you can literally blow your budget through the roof. But if you track and refine it, it can just be the next pot of gold just a few feet under you. Personally, I like to create a separate sub-folder to track performance of content [...]

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