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Google Adwords Individual Professional

December 25, 2009

I finally did it. 2 hours of test, 120 questions and I scored 89%. The test questions have changed quite a fair bit since I last did a trial at the beginning of the year. This qualification is valid for 1 year and I think one needs to pay US$50 annually to retake the test. [...]

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Experience with Twitter

November 24, 2009

In the last few days at my previous job when tasks have been handed over, I had some spare time on hand and I started to tweet on twitter via my iPhone. I downloaded a number of free twitter apps such as Twitterrific, TwitBird, and a few others including Echofon. In the end, I find [...]

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Paid Search in Travel Industry

November 16, 2009

Did you know that Google Adwords used to publish a newsletter specifically for their clients in the travel industry? While I am not sure why they have stopped doing so, but what you can learn from this newsletter is more valuable than those offered at their Learning Center. Do check it out before they take [...]

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Chinese Language Domain Name

November 4, 2009

Come 23rd this month, you can register domain names in the chinese language through the Singapore Network Information Center (SGNIC), you can learn more through this link. For those involved heavily in ppc targeting the chinese audience, this can potentially change the whole game plan for the first movers. While Google is not the defacto [...]

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Mobile Search vs PC Search

October 23, 2009

I came across this article on Google’s moving into mobile analytics. It set me thinking whether conversion happens more on mobile or on a bigger machine, ie pc or laptop. As connectivity on these mobile devices improve, many ideas have come forth from using mobile devices for payment to GPRS etc, I also wonder how [...]

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Content Network

October 22, 2009

Content network is like a double edge sword, use it casually you can literally blow your budget through the roof. But if you track and refine it, it can just be the next pot of gold just a few feet under you. Personally, I like to create a separate sub-folder to track performance of content [...]

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Mystery Google

October 19, 2009

Every once in a while you will see big and rich companies embarking on campaigns that does not make money-sense and yet they do it because it’s fun and I suppose it promotes creativity as well. Google I think has just launched this Mystery Google project which allows you to see what the person before [...]

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Google Algorithm Change

September 24, 2009

Recently one of sites that has been ranking well for a particular keyword disappeared from Google altogether. It just went missing from the SERP, and to make matter worse, it was not even a very competitive keyword. And it’s a site that I have not touched for almost 3 years! And yet at the same [...]

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Microsoft AdCenter…in Singapore

September 13, 2009

It’s long overdue but better late than never, Microsoft has finally allowed individuals like you and I to get started on Bing paid search platform without the need to go through their appointed reseller. When it happened, I have no idea but it’s good as it takes away the need to come up with a [...]

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Comscore Latest Report

September 10, 2009

According the latest Comscore report on market share of the key search engines worldwide, there are now more than 100 billion searches conducted on a monthly basis worldwide. No surprises here, Google is still right at the top, and Baidu has displaced Microsoft sites from the 3rd position. Despite all the hype surrounding Facebook, it [...]

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