Turn Your Normal E-Commerce Website into a Power Selling Machine!
The concept of ecommerce in the 21st century has evolved into being more than simply buying and selling online. It now means having a complete store online that allows customers to shop easily and conveniently with advanced functionalities.
Since ecommerce goes beyond brick and mortar stores, expenses are significantly less. There is no personnel to pay, no monthly rent, you save on electricity and the list just goes on. Everything now happens online. And since people are flocking to the internet to get practically everything done online, there is no doubt that having an online store will keep your business relevant and always on the mind of your target customers.
How can your business benefit from E-commerce website?
Let’s weigh in on what ecommerce can offer your business, as opposed to traditional selling:
- Imagine being able to conduct your business 24/7, day-in and day-out. Ecommerce gives you the ability to do just that without the barriers of time or distance. A customer can actually purchase your products/services any time of the day with just a few clicks.
- Since there is no human interaction, the direct cost-of-sale of a product ordered over the internet is lower than traditional selling. Ecommerce is the cheapest way to conduct business.
- Processing errors is significantly reduced when selling electronically, plus it’s faster and more convenient for your customers.
- Businesses with ecommerce websites have more advantage strategically in terms of reduced delivery time, labour cost and expenses for operations that need personnel.
Ecommerce does not only benefit you as a business owner, but it also is advantageous for your customers:
- They won’t have to spend much time sorting through your products as everything is presented to them neatly on your ecommerce website.
- It promotes better buyer decisions.
- Decreases the time spent in resolving issues such as invoice and other discrepancies.
- An ecommerce platform is able to detect a customer’s buying habits, and show them alternative products available in your store. With this, there will be more opportunities for them to buy more products from you.
Running a business entails much time, expenses and, sometimes, staff. So, setting up an online store can be quite challenging. Ecommerce platforms may make it seem that designing and maintaining an online store is simple. However, there are actually much more to consider when setting up your ecommerce site.
1. Building your online store
It is ideal that you hire someone to set up your ecommerce shop to ensure that it is professionally done, but if budget still doesn’t allow, you can always opt to turn to ecommerce vendors such as Magento, WooCommerce, Prestashop, etc. (More on this later). These platforms allow you to design the general look and functionality of your online store. Some of their features include uploading product catalogues, setting up customer shopping carts,accept payments, and a lot more.
These platforms can be availed for an affordable price (some are even free), but the real work happens in the setup details.
2. Customizing the look of your online store
The rule of thumb is to stick to your company’s color schemes. This is especially important if you already have a website in place. If not, choose colors that reflect your company and your logo.
The templates available in these ecommerce platforms usually do not need much technical knowledge on HTML or CSS. So uploading logos, product images and other elements should be relatively easy.
3. Payment System
While there are a lot of third-part processors out there, so far, PayPal is known to be the most secure system for accepting payments online. Just take note of the fees you would need to pay for using their system: PayPal sellers pay 2.9% transaction fee based on the total sale amount, plus a fee of 30 cents per transaction.
But also take note that some customers still prefer to use their credit cards when purchasing online instead of third-party payment processors. For this, you must obtain a merchant account with each credit card company. Transaction fees range from 20 to 50 cents, plus a certain percentage of the total sale amount. Other credit card companies charge monthly, quarterly and annual fees.
4. Handling Customer Service
For an additional fee, most ecommerce vendors offer Customer Relationship Management (CRM) options. These tools allow you to respond to customers’ concerns efficiently.
Through these CRM tools, you will be able to document, update and structure customer interaction in one place. You may retrieve customer contact information, purchases, complaints, feedbacks, and pending orders.
5. Determining shipping costs
Shipping costs depend, of course, on the carrier. So calculations should be based on their fees. Most ecommerce vendors lets you integrate shipping costs in your store’s checkout section.
Some merchants offer free shipping fee for orders over a certain amount. If you can afford it, you might want to consider this too, especially if your competitors are doing it.
6. Creating product images and descriptions
Remember that your potential customers are not able to see, touch or smell your products. Having a catalogue with clear, crisp images is the only way for your customers to appreciate your items. It’s not really necessary to hire a professional photographer. As long as you have a 16-megapixel DSLR camera and good lighting, you’re good to go.
Write short but rich product descriptions for your photos, using words that will catch the attention and interest of the readers. Also indicate the price, product uses, function, dimensions and other important details.
7. Customer reviews and social sharing
Enabling customers to leave comments and review your products can boost your store’s image. While positive reviews and social media sharing can help in sales promotion, negative feedback, on the other hand, can pull you down. There’s always a risk. However, there are ecommerce platforms that allow you to respond to and delete comments that may affect your store negatively.
8. Promoting your online store
People wouldn’t know about your store unless you put in the effort to really market it. Once your online store is operational, promote it online and offline. Start off by placing links of your store on your company website and in your email campaigns. Social media is definitely a staple, so you will have to create accounts in Facebook, Twitter, Pinterest, and in all relevant social media platforms where your customers are always present. Regularly posting updates on your pages will let your customers know that your store is always up and running.
Choose an ecommerce vendor that automatically uses Search Engine Optimization (SEO) for your content. That way, people may find you immediately when they search Google or other search engines.
9. Handling returns and refunds
It is an unavoidable problem. Some items just get returned to your store for various reasons. So it’s best to prepare for this by choosing an ecommerce vendor that allows you to quickly and easily replace products or refund payments, restock inventory and send emails to customers to update them about the status of their product return.
10. Tracking your online store’s success
Most Ecommerce platforms have analytics, usually from Google Analytic, that allows you to monitor the performance of your store. Reports include store visitors, customer location, conversions, as well as tell you sources that drive the most traffic to your store, the most and least sellable item, and many more.
What Platform to Choose?
With many options available, you might be confused and may have a hard time choosing what’s best for your business.
We have tried different technologies and platforms available on the web, so we can say that we’re very much familiar with what works, what does not, and what can give our clients better results in terms of marketing and, ultimately, conversion. When it comes to flexibility, customization, professional style, and security, we always turn to WooCommerce to build ecommerce websites for our clients.
Photo Credit: WooCommerce
Why Why WooCommerce?
No.1 E-Commerce platform on the web
If you’re aiming for a successful online presence, WooCommerce is the go-to platform.
With its flexibility, businesses can sell physical, virtual, downloadable, and affiliate products. With WooCommerce, we can build your own online store within you website, plus integrate your company blog.
WooCommerce integrates with WordPress
Over 51% of the top million websites are supported by WordPress. It is the most widely used and supported system. And once you use this too, you will get the same benefits and plugins in WordPress.
Simple platform, professional approach
WooCommerce has a built-in detailed order tracking and customer engagement tools, enabling you to review customer orders, track delivery statuses, apply discounts and many other functions. It also has tax settings, inventory management, shipping options, coupon codes – in short, everything you need for a professional e-commerce system.
Tracks your sales progress through Google Analytics
You wouldn’t have to worry about focusing on analysing statistics. We can do that for you. But if you prefer seeing figures such as total sales, sales by date, average order totals, individual customer statistics, and the like, they’re all organized and presented in graphs.
Safe and Secure
To give you peace of mind, WooCommerce and its POS are regularly updated. It will always be compatible with newer versions of WordPress. If you do get to experience bugs, there’s really little time to worry since they’re resolved by technicians right away.
Ecommerce platforms may be downloaded for free or can be bought at a small price. However, setting up your online store may not be as easy as you think. This is the very reason why we have put together services that we’re sure can lessen your burden so you can give your full attention on operating your business.
No time to set up your Ecommerce store? No problem! Let NeoRanking handle that for you.
We offer Ecommerce Marketing packages that approach online sales transactions holistically. Allow us to design and develop your Ecommerce Website. We can also boost your ecommerce website’s ranking in search engines through our Search Engine Optimization (SEO) services. Pay-Per-Click management, Social Media Marketing, and Email Marketing can also be done for you.
Ecommerce is more than a well-designed website. It has a lot of different technical aspects that need to be considered for it to be really effective and functional. Being in the industry for a good number of years, we believe that we are knowledgeable with the technical side of ecommerce. From website development, shopping cart software, to payment gateway and SSL – we can do all these for you efficiently and professionally.
Also, our agency is well-versed in the area of marketing. We do not only create a functional, working website. More than that, we actually create avenues to market it and put your business out there. More exposure, more sales! We will guide you as you approach the digital market. We will help you effectively conduct your business online and establish you as a leader in your industry.
You see, the value of ecommerce goes beyond the software. A lot of effort and attention is also given in its creation and integration. NeoRanking understands that, and we know how to execute technical procedures that ensure the success of an ecommerce website.