Keyword Search using Keyword Tool

Spy on the world through keyword search using free keyword tools! It is so important to find out what your potential customers are keying into the search engines to find your products/services. Behind every keyword is a person at different stages of a buying cycle. No amount of website tweaking is useful unless you start to incorporate keywords into your search marketing efforts.

The danger of keyword search using keyword tool is when we reduce these keywords to just that, however, as you begin to introduce those keywords into your website, you need to speak to person behind those keywords instead of mechanically mentioning those keywords just for SEO sake. Beyond on-site and off-site (linking) factors, there are probably thousands of other variables that go into the algorithm of the search ranking. And I can confidently so this, length of time a person spent at your site when found through the search engines will also ultimately affect your ranking for that particular keyword (measured in most analytics tools as low bounce rate).

So this is how you go do your keyword search to identify what your future customers are looking for online. Thankfully, there are so many free tools out there for you to choose from:

Google Keyword Tool
The most powerful tool since they attract the most users, you can filter by countries, search by other languages etc to identify what keywords are used, and how much your potential competitors are paying on average in ppc.

To be continued…