5 Reasons Why a Mobile-Friendly Website Can Potentially Rack Up your Online Sales or Lead Generation!
Your potential customers today are more likely to look up their needed information on a product or service using their smartphones or tablets, instead of switching on the laptop or desktop to do so. We see this response everywhere – in daily commutes, in coffee shop queues, and even in offices – where desktop computers are seemingly very accessible.
Mobile devices such as smartphones and tablets have taken the place of laptops and desktop computers when it comes to hosting online consumer activity. This should be a wake-up call for many businesses that utilize the Internet as a platform for sales or lead generation. As such, any lack of facility for mobile use on your website should be taken action upon without delay.
If you’re not convinced yet, here are 5 top reasons why getting site mobile-enabled can highly influence your business’s profitability:
#1 Numbers Do Not Lie; A Significant Percentage of Online Traffic Comes from Mobile Users.
Smartphone owners today utilize their mobile device to search for information. According to eMarketer tallies for the year 2015, mobile usage now outdoes desktop usage at 51% versus 42% respectively, with the remaining 7% going to other connected devices such as OTT and game consoles. These activities take place both at home and at work – where there the presence of desktop computers is likely.
eMarketer surveys also show that sometime during the last quarter of 2013, desktop usage has been decreasing inversely with mobile usage. People have been using mobile over desktop to search for content/information, for checking e-mails, to make purchases, and many others. This has boosted the power of the Internet to compel users into becoming customers even in what used to be unlikely venues like the train, office, and on the road, while waiting for the traffic light to signal ‘go’.
#2 Majority of Impulsive Purchases Take Place on Mobile.
There are now a lot of incentive trends among many retailers like Target and Zalora that promote the use of mobile apps in shopping. This indicates that mobile platforms (smartphones and tablets) are now being widely utilized compared to past years. According to ComScore, 4 out of 5 consumers shop online using their mobile device.
#3 Having a Mobile-Optimized Site is Good for your SEO Ranking.
Aside from the fact that Google and Bing apparently have a liking for responsive page designs when it comes to ranking, mobile use yields local search that is organic. When people want to know which place is the best for a casual, comfort food dining, they turn to their mobile device to start the search. When they want to shop for great deals on baby clothes, they use their smartphone to get information on this wherever they are, and whatever else they are doing.
#4 Poor User Experience on Your Site Feeds the Competition.
When you’re trying to capture the attention and interest of potential customers, time is of the essence. So when a potential customer visits your website and loses interest because the page lay-out is an eyesore on his mobile, you are going to lose him/her to your competition. Ease of mobile navigation keeps a visitor longer on your page, and ups the chance of a sale or a conversion.
Interestingly, 57% of online shoppers will forgo any activity on websites if loading takes more than three seconds, and 30% of consumers will ditch the opportunity to shop if the shopping cart is not optimized for mobile use, according to The Huffington Post.
#5 Mobile Folks are Big Spenders; To Date, They have Already Spent Billions Using Only their Smartphones.
Consumer behavior is at its peak when there is lesser opportunity for some deep thinking. When people are on mobile, breezily browsing through mobile catalogs, their minds are being fed with easy-to-digest information – take for instance – in the form of an attractive, well-angled photo of a dress that’s actually worth a grand. And with a few taps on the screen, this dress could be theirs. No more fitting room mishaps, no more mulling over the price tag. Mobile has simplified the work of salesmen.
According to Javelin Study and Research (https://www.javelinstrategy.com/brochure/263), people have already spent about $20.7 billion on purchases made through their mobile devices. With the holidays approaching and store queues getting longer, having an option to purchase gifts and holiday-apt outfits using only a mobile device can be a real breath of fresh air for many busy consumers.
Mobile Optimization of Your Website: The Grand PayOff
When we say companies should take a jump to mobile, it’s actually not a suggestion to dismiss desktop features altogether. The idea behind mobile optimization is more of allowing your business to reap the rewards from an emerging and rapidly expanding platform. Because while mobile usage is continually growing, desktop has not gone totally passé… yet. For now, it is merely a challenge to move along the current market behavior to ensure that all its needs are met.
So while you can count on mobile users to rack up sales from impulsive consumer behavior, you may, no less, bank on desktop users to make quality decisions that still end up in a sale. Having your page optimized for mobile opens up the market to all possible opportunities: from potential customers who are killing time in the subway, to bored stay-at-home-moms who are detail-oriented and can stay glued to the laptop all day, to busy office guys who have no time to look at photographs for more than five seconds. When you optimize your site for mobile, you are opening it up to opportunities, people, eyeballs and eventually sales!
It still goes without saying that mobile devices are now inarguably a powerful tool for boosting sales, expanding market reach, and increasing ROI. And if you haven’t started on this small but critical step in improving your reach and profit as a business, it is high-time that you consult with the right digital marketing partners who can effectively help you optimize your UX of your website for mobile use.
The following is an example of the metrics improvement we have seen in one of our clients as a result of converting their website into a mobile-responsive one:
(The data are taken from Google Analytics March – April, 2015 Vs January – February, 2015)
OUR RESPONSIVE WORK
If you are eager to see your company’s profit sales go up owing to a boost in purchases that originate from mobile platforms, partnering with a reliable and reputable company like NeoRanking is the best first step that you could make towards the big goal. We value your business like our own, so you can count on us to give you a genuine, honest, and highly satisfactory client experience.