Search Engine Optimization, SEO

I have survived quite a fair number of search engine algorithm changes since 2004, so not theories here but practical insights. The methods employed to increase your website’s search engine rankings may seem like rocket science to you, so you have probably avoided dealing with this issue. I am here to tell you - a high search engine ranking for your website is so essential that if you have the slightest desire to actually succeed in your business, there is no way you can continue to avoid Search Engine Optimization, SEO.

At least 85% of people looking for goods and services on the Internet find websites through search engines such as Google, Yahoo, and MSN. The idea of optimizing your pages for high search engine rankings is to attract targeted customers to your site who will be more than likely to make a purchase. The higher your page comes up in search engine results, the greater the traffic that is directed to your website.

SEO involves both on-site and off-site optimization, regardless of the nature of your business, your website ought to be SEOed, often times all it takes is just some simple on-site tweaks and you will be surprised how quickly your website can float right to the top of SERP for the desired keyword.

For example, this site is ranked 11th for “singapore seo” at Google as of this writing with minimal seo work done.

So should you outsource your SEO or do it in-house?

SEO softwares, do you need them?

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