Search Engine Optimization (SEO)

What is SEO?

local-seo-for-small-and-medium-businesses

SEO, a type of Search Engine Marketing (SEM) technique, increases your website visibility in organic ranking for geographically-related keywords. A large part of SEO involves ranking on the first page of  the search engine results of Google, Bing and Yahoo. These geographically-related keywords should have been derived from your PPC campaigns and they must be proven to be high-converting keywords for your business before you embark on any SEO marketing campaign.

Why do you need SEO Marketing in Singapore?

Approximately 30% of monthly global searches have local intention. Moreover, 41.7% of consumers looking for local businesses use search engines, like Google. While the remaining percentage are divided among referrals from Friends/Family Members (22.7%), Print (15.6%), Directories such as Yelp, Yellow Pages (12.8%) and Apps from mobile phones (7.2%). The latest data reveals that high global search engine ranking means you’ll get more relevant and targeted traffic to your website locally too.

What’s our SEO Approach?

Know Thy Business

Every business exists to solve a problem. And we want to know your business thoroughly. This involves learning about your products or services and the profile of your current clients.  What we also want to identify during this phase is your business objective or the most desired outcome.

Keyword Discovery

Everyone is searching for something on Search Engines today with Google having the largest market share in most countries. And behind every Search is an intention. Leveraging on our research we will then start to match those search queries also known as keywords to your business or the problems that your business solves. We will then put emphasis to dominate the search results for a keyword category that is in line with your business and industry.

Onsite Audit & Site Architecture Improvement

This is an extremely crucial step in ensuring your SEO marketing campaign is off to a good start. To understand why this is so, you need to first understand the term, “Crawler”.  Also known as a robot or spider, it is a generic term for a program used by Search Engines to automatically discover and scan websites by following links from one webpage to another.  A website with bad architecture can prevent a crawler from successfully “discovering” your webpages.

What a Search Engine cannot crawl, it would also not be able to rank.

Offsite Optimization through Content Marketing

According to Google, your site’s ranking in their search results are determined based on more than 200 of unique signals or “clues” designed to provide their users with helpful and accurate search results according to their algorithm, or just another fancy word for computer process and formulas that ranks your website.  All search engine algorithms are constantly innovating to provide their users with improved results and in 2013 alone, Google’s algorithm experienced more than 500 different changes.

When each algorithm change, your website ranking changes with it too and if you or your current SEO company have been naughty and constantly trying to find loopholes (aka blackhat methods) to outrank your competition, it is only a matter of time you get caught!

Now back to Google’s more than 200 unique signals, which it uses to rank websites organically (not paid ads). Since nobody except Google knows what these are, therefore if any SEO agency or consultant or software tries to sell you a Guaranteed Ranking package, you should be wary and you need to run – in the opposite direction!

Traditionally, offsite optimization involves trying to get as many websites as many possible to link or point to your website (aka link building). Many SEO companies were able to look good in front of their clients under such an era where the algorithm was less sophisticated. Even blackhat SEO software peddlers flourished when they promised website owners speedy (within 24 hours) and guaranteed ranking by automating the entire link building process to their sites. Well, we know the celebratory parties ended just as quickly as they started as the algorithms innovated especially Google’s.

So what is offsite optimization and what has content marketing got to do with it?

Offsite optimization still involves link building and the only difference is we do it the whitehat style; we help you attract links (aka link earning) to your website by providing well-researched content pieces delivered through various platforms like blogs, social media channels etc that serve to assist your potential customers to make an informed decision about doing business with you and it entails mapping out an entire content marketing strategy targeting these group of customers who are searching for solutions to their problems online.

After all, Search Engines exist to help people to find the answers to their problems – quickly, and accurately.

Tracking  & Analysis

We like to amend the old management adage of “You cant’ manage what you don’t measure to…You can’t manage what we don’t track. Tracking provides feedback about what’s working and what’s not. It’s not rocket science. We track and monitor your traffic and ranking through a bunch of metrics we think it’s important for the work we do, along with traffic data we derive from your website analytics tool, mostly Google Analytics.

Honest & Easy to Understand Reports

We keep ourselves accountable to your business via our monthly report. They are customized and we do spend time studying our own reports to look for improvements and also boost up on what’s been working well with the SEO marketing campaigns. Search engine algorithms are constantly evolving and these reports can provide your business with great market insights and intelligence over at your competitors’ sites too.

3 Reasons why should you work with us?

1. Track Record. Our experience in ranking multiple websites across different industries in countries such as Singapore, Malaysia, Thailand, Philippines, Indonesia, Australia and even the United States of America speaks volume of what we have been accomplishing for our clients since 2007. Due to confidentiality reasons, and our exclusivity clause (3rd Reason) and also the competitive nature of SEO, we are unable to reveal the results we have accomplished online. We will be most glad to share with you more though in a face-to-face meeting.

2. Transparency.  We don’t do blackhat and everything we do (content marketing), we do it only with your approval through our professional SEO consultative approach. Our monthly report will detailed all the activities we have executed and also ranking status of each targeted keyword across the major Search Engines; Google, Yahoo and Bing.

3.  Tactical. To avoid conflict of interest, we work exclusively only for you and your business alone. SEO is extremely competitive and we want to protect our client’s interest. We do not and will not work for your competition. We work exclusively only with one client per industry per country.

We are happy to discuss further with you the many great facets of search engine optimization, ranking and how it can help bring about immense changes to your business in terms of reaching your market and converting it to profitable gains. Call us today at 6876-7980, add +65 in front if you are calling from outside of Singapore OR complete a quick enquiry form on the right for us to contact you at a date and time most convenient to you.

* – $99/month per keyword subject to minimum of 2 keywords.

Other internet marketing services and online marketing solutions for small and medium businesses: PPC Management, Facebook, Mobile Advertising & Responsive Web Design Services. 

Our Standard SEO Packages

Packages and Features

  1. Target Top 5 Converting Keywords
  2. Perform On-site Audit & Site Architecture Enhancement
  3. Link Building through Content Marketing, Press Releases and Blogging
  4. Monthly Ranking and Traffic Analysis Report

Disclaimer: We do not guarantee rankings, but we can ensure consistent increase of quality traffic with each succeeding month.

  1. Target Top 10 Converting Keywords
  2. Perform On-site Audit & Site Architecture Enhancement
  3. Link Building through Content Marketing, Press Releases and Blogging
  4. Monthly Ranking and Traffic Analysis Report

Disclaimer: We do not guarantee rankings, but we can ensure consistent increase of quality traffic with each succeeding month.

  1. Target Top 25 Converting Keywords
  2. Perform On-Site Audit & Site Architecture Enhancement
  3. Link Building through Content Marketing, Press Releases and Blogging
  4. Monthly Ranking and Google Traffic Analysis Report

Disclaimer: We do not guarantee rankings, but we can ensure consistent increase of quality traffic with each succeeding month.